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Top 10 Small-Medium Business Blog Posts from 2013
As I did on Friday for the nonprofit sector, here are my top 10 small and medium business marketing blog posts from last year: Study Says Small-Medium Businesses Seeing Higher Twitter ROI A recent...
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Which Content Types B2B Buyers Value Most
If you own or work for a B2B (business-to-business) company, you’ll want to know which types of content your prospects prefer. Right? What’s the point in spinning your wheels if your prospects and...
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Are Your B2B Customer Experience Efforts Ineffective? New Study.
Is your business-to-business (B2B) company spinning its wheels on bettering its customer experiences? Are your customer experience investments going down the drain? If you’re nodding in agreement, you...
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Do You Treat B2B Customers Like Consumers to Win Their Online Business?
If your company’s target market segments include other businesses, how are you treating them online? Do you view their buyers differently because they represent organizations, or do you treat them like...
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Only Half of B2Bs Are Active on Social Media
Although 95% of business-to-business (B2B) companies have set up social media accounts, only half are actually using them regularly. In addition, 60% of respondents weren’t using any Social Media...
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